Confirmed: new Polestar 7 will be a premium small SUV

In mid-January, Polestar announced the next car in its line-up: the Polestar 7. Rather confusingly, given that it’s the highest-numbered of the firm’s cars, it’s going to be a premium small SUV, placing it firmly at the lower end of the range. Sister site Auto Express sat down with Polestar’s new CEO, Michael Lohscheller, to learn more… 

First of all, he made it clear that the upcoming Polestar 7 is hugely important for the brand, because the area of the market where the car will sit is full of big-selling electric SUVs. The Polestar will compete with accomplished cars like the Audi Q4 e-tron, Tesla Model Y, Cupra Tavascan, Ford Explorer and more, although Lohnsheller says the 7 will sit somewhere “between the [Volvo] EX30 and EX40” in terms of size. 

The Polestar 7, according to Lohscheller, will be released before the much awaited Polestar 6 sports car, which means late 2026 or early 2027. Although the Polestar 6 is eagerly anticipated, it’ll also sell in low volumes, and as Lohscheller says, “While everybody loves it, I also need to make money, right?” 

It’s hoped the new, smaller 7 SUV will bring new customers to the brand, making it more accessible to more people. And accessibility is key, because Polestar’s current line-up kicks off at £44,950, and prices rise dramatically as you climb the range. The 7 isn’t a replacement for the ageing Polestar 2, though, and Lohscheller adds: “At some stage we will announce a successor. There will be a like-for-like-ish replacement.” Fans of small EV sedans will be happy to hear that. 

When the time comes, the Polestar 7 will be manufactured in Europe, although exactly where is unclear. However, Lohscheller was keen to share what platform will be underneath it. With its newest car, the brand will move to a single-architecture approach to keep cost, complexity and investments low, making cars easier to build and, perhaps, more affordable for the buyer. 

It’ll also come with “the latest technology, for sure,” although what that means wasn’t up for discussion. We’ll find out soon enough if that means 800V architecture, 350kW fast charging, 100kWh+ batteries and so on. With the new car, though, Lohscheller is keen to go back to Polestar’s roots - namely performance. He wants to “highlight the performance element even more, because that's where the Polestar brand is coming from. I want to also show it in a bit more confident way; I think [Polestar] sometimes is a bit too modest, and a bit too humble.” 

As well as discussing the brand’s newest car, Lohscheller was keen to talk about how 2025 will be the “strongest year in Polestar’s history”, thanks to having three cars on the road, passionate customers, and a strong brand. He’s aware that change is needed to keep momentum going though, adding: “We are speeding up our retail expansion and commercial transformation, while adjusting our future model line-up and significantly reducing our cost base.” Polestar is targeting 30-35 per cent growth in annual retail sales volume by 2027, something that the upcoming four-seat Polestar 5 saloon will surely help with. 

Not content with talking about a new car and business goals, Lohscheller also revealed the Tesla-baiting home energy solution Polestar Energy, which is set to offer “smarter, more efficient, and cheaper” home charging thanks to a collaboration (in the UK) with Octopus Energy.